It's easy to do one thing your whole life: write or rap or produce or paint or dance or whatever. The difficult thing is showcasing all your talents and ultimately delivering a complete picture. We're thirteen years into our career and we know we wouldn't be here today if we just stuck to one method of delivering the content. Some of the journey was planned, some was not; starting from scratch and building things up again is both scary and exciting, and is something that keeps us invigorated.
The last eight months have presented unique challenges: at the start of the quarantine, we dove in the deep end, producing a new daily audio + video podcast which featured three call-in guests... which we were hosting, booking, producing and editing ourselves! After three months of that ultimate grind, we decided to pause and take a week to really think about how we'd best use our time. The silence, the calm and the consideration have paid off big time for us, sending us in directions we'd never thought of before that are ambitious and creatively satisfying. None of the projects are the podcast our audience may be used to, nor are they operating on the schedule that people may have hoped for, but most importantly everything we're doing retains that singular ItsTheReal sensibility.